What is a key characteristic of quantitative research?

The key characteristic of quantitative research is that it collects and reports data primarily in numerical form. This method emphasizes measurable data that can be quantified and analyzed statistically, allowing researchers to identify patterns, test theories, and make predictions based on the findings. The use of numerical data enables the application of various statistical techniques, which support the objectivity and reliability of the research outcomes.

Quantitative research contrasts with qualitative approaches, which often involve narrative or descriptive data focusing on subjective experiences and interpretations. Additionally, while theoretical frameworks can be a part of quantitative research, they are not exclusively used in this methodology, as it remains primarily focused on numerical data to derive conclusions. This strong reliance on quantitative measures is what distinguishes it from other types of research methodologies.